Cookie Policy

Important: This Cookie Policy explains what cookies are, how we use them, and how you can control them. We respect your privacy and give you full control over your cookie preferences.

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🔢 Table of Contents

1. Introduction
2. What Are Cookies?
3. Why We Use Cookies
4. Types of Cookies We Use
5. Third-Party Cookies
6. Managing Your Cookie Preferences
7. Cookie Duration
8. Changes to This Policy
9. Contact Information

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1. Introduction

ZappWay, registered at Avenida Brigadeiro Faria Lima, 1811, Esc 1120, Jardim Paulistano, São Paulo/SP, CEP 01452-001, Brazil, uses cookies and similar tracking technologies to enhance your experience on our website and platform. This Cookie Policy explains:

• What cookies are and how they work
• Which cookies we use and why
• How you can control and manage cookies
• Your rights regarding cookie usage

This policy applies to:

• ZappWay website (zappway.ai)
• ZappWay application (app.zappway.ai)
• All ZappWay services and subdomains

If you have questions about our cookie usage, contact us at: [email protected]

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2. What Are Cookies?

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Definition

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and provide a better user experience.

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How Cookies Work

When you visit a website:

1. The website sends a cookie to your browser
2. Your browser stores the cookie on your device
3. When you return, your browser sends the cookie back to the website
4. The website recognizes you and can remember your preferences

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Types of Storage Technologies

In addition to traditional cookies, we may use similar technologies: Local Storage:

• Stores data directly in your browser
• Persists until manually cleared
• Used for larger amounts of data

Session Storage:

• Temporary storage that expires when you close your browser
• Used for session-specific information

Pixels and Beacons:

• Tiny invisible images embedded in web pages or emails
• Used to track page views and email opens

Web Storage:

• HTML5 storage for more advanced functionality
• Can store more data than traditional cookies

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3. Why We Use Cookies

ZappWay uses cookies to improve your experience and provide essential functionality. We are committed to transparency about our cookie usage.

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Primary Purposes

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A. Essential Functionality

Purpose: Make the website and platform work properly What we do:

• Maintain your login session
• Remember your language preference
• Store your cookie consent choices
• Enable core platform features
• Protect against security threats

Legal basis: Legitimate interest (necessary for service provision)

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B. Performance and Analytics

Purpose: Understand how users interact with our platform What we do:

• Track page views and navigation patterns
• Measure feature usage and engagement
• Identify technical issues and errors
• Optimize loading times and performance
• Analyze user flows and behaviors

Legal basis: Consent (you can opt out)

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C. User Experience

Purpose: Remember your preferences and settings What we do:

• Save your theme preference (light/dark mode)
• Remember dashboard layout choices
• Store notification preferences
• Maintain filter and search settings
• Personalize your interface

Legal basis: Consent and legitimate interest

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D. Security

Purpose: Protect your account and prevent fraud What we do:

• Detect suspicious login attempts
• Prevent cross-site request forgery (CSRF)
• Monitor for unauthorized access
• Verify session authenticity
• Rate limit API requests

Legal basis: Legitimate interest (security protection)

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E. Marketing and Communications

Purpose: Improve marketing effectiveness (with consent) What we do:

• Track which marketing campaigns you came from
• Measure effectiveness of email campaigns
• Understand conversion paths
• Personalize marketing content

Legal basis: Consent (you can opt out)

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What We Do NOT Use Cookies For

• Selling your data: We never sell cookie data to third parties
• Invasive tracking: We don’t track you across unrelated websites
• Behavioral advertising: We don’t serve targeted ads based on your behavior
• Social media tracking: We don’t use social media tracking pixels

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4. Types of Cookies We Use

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A. Strictly Necessary Cookies

These cookies are essential for the website to function. You cannot disable them, as the platform would not work without them. Why they’re necessary:

• Session management: Keeps you logged in as you navigate
• Security: Prevents malicious attacks and unauthorized access
• Functionality: Enables core features like saving and editing
• Consent tracking: Remembers your cookie choices

Legal requirement: These cookies are exempt from consent requirements under GDPR/LGPD as they are strictly necessary for service provision.

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B. Performance and Analytics Cookies

These cookies help us understand how visitors use our website, allowing us to improve functionality and user experience. What we track:

• Page views and visit duration
• Features used and click patterns
• Error rates and technical issues
• Loading times and performance
• User flows and navigation paths
• Device and browser information

What we DON’T track:

• Personal conversations or form content
• AI Employee responses or queries
• Sensitive personal information
• Individual user identification (analytics are aggregated)

Data anonymization:

• IP addresses are anonymized
• Data is aggregated and anonymized
• Individual users are not identifiable
• Data retention limited to 24 months

Your control: You can disable these cookies via our cookie banner or browser settings without affecting platform functionality.

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C. Functionality Cookies

These cookies remember your choices and preferences to provide a personalized experience. Benefits:

• Consistent experience across sessions
• Personalized interface layout
• Saved preferences and settings
• Faster interaction (no repeated choices)

Your control: You can clear these cookies, but you’ll need to reset your preferences each visit.

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D. Marketing Cookies (Optional)

These cookies track your interaction with our marketing efforts. They require explicit consent. What we measure:

• Which marketing channel brought you to ZappWay
• Effectiveness of email campaigns
• Conversion from trial to paid
• Marketing ROI and attribution

Your control: These cookies are only set with your explicit consent and can be disabled anytime.

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5. Third-Party Cookies

Some cookies are set by third-party services we use to provide functionality or analytics.

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Google Analytics

Purpose: Website analytics and user behavior tracking Cookies set:

• _ga, _gid, _gat

Data collected:

• Page views and session duration
• Device, browser, and OS information
• Approximate location (city-level)
• Referral source

Privacy measures:

• IP anonymization enabled
• Data sharing with Google disabled
• Demographics and interest reports disabled
• User-ID tracking not used

More information:

• Google Analytics Privacy Policy
• Google Analytics Opt-out

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Stripe

Purpose: Payment processing and fraud prevention Cookies set:

• __stripe_mid, __stripe_sid

Data collected:

• Payment method information
• Transaction details
• Fraud detection signals

Privacy measures:

• PCI DSS Level 1 certified
• End-to-end encryption
• No storage of full card numbers

More information:

• Stripe Privacy Policy
• Stripe Cookie Policy

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Mailercloud

Purpose: Email marketing and campaign tracking Cookies set:

• email_campaign, email_tracking

Data collected:

• Email open rates
• Link click tracking
• Campaign engagement

Privacy measures:

• Only used with consent
• Unsubscribe option in all emails
• GDPR compliant

More information:

• Mailercloud Privacy Policy

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Cloudflare

Purpose: Security, performance, and DDoS protection Cookies set:

• __cf_bm, cf_clearance

Data collected:

• Security threat signals
• Bot detection data
• Rate limiting information

Privacy measures:

• Essential for security
• Short-term storage
• Privacy-preserving architecture

More information:

• Cloudflare Privacy Policy

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OpenAI / Anthropic

Purpose: AI functionality for AI Employees Cookies set: None (API-based, no cookies) Data collected:

• API requests and responses
• Usage metrics

Privacy measures:

• API calls only (no cookies)
• Data not used for training
• Enterprise privacy agreements

More information:

• OpenAI Privacy Policy
• Anthropic Privacy Policy

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Third-Party Cookie Control

Your rights:

• Opt out of all non-essential third-party cookies
• Visit third-party websites to manage their cookies directly
• Use browser settings to block third-party cookies
• Use privacy browser extensions

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6. Managing Your Cookie Preferences

You have full control over cookies on ZappWay. Here’s how to manage them:

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A. Via Our Cookie Banner

On your first visit:

1. You’ll see a cookie consent banner
2. Click “Accept All” to allow all cookies
3. Click “Reject Non-Essential” to only allow necessary cookies
4. Click “Customize” to choose specific cookie categories

To change preferences later:

1. Click the “Cookie Settings” link in the footer
2. Or go to Account Settings → Privacy → Cookie Preferences
3. Toggle categories on/off as desired
4. Click “Save Preferences”

Cookie categories you can control:

• ✅ Strictly Necessary: Always active (required)
• ⚙️ Performance & Analytics: Toggle on/off
• 🎨 Functionality: Toggle on/off
• 📧 Marketing: Toggle on/off

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B. Via Browser Settings

You can also control cookies through your browser:

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Google Chrome

1. Go to Settings → Privacy and Security → Cookies and other site data
2. Choose your preferred option:
   • Allow all cookies
   • Block third-party cookies
   • Block all cookies
3. Manage exceptions for specific sites

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Mozilla Firefox

1. Go to Settings → Privacy & Security
2. Under Cookies and Site Data, choose:
   • Standard (recommended)
   • Strict (blocks more trackers)
   • Custom (choose what to block)
3. Click “Manage Exceptions” for site-specific settings

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Safari (macOS)

1. Go to Safari → Preferences → Privacy
2. Choose “Block all cookies” or “Prevent cross-site tracking”
3. Manage website data and cookies

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Microsoft Edge

1. Go to Settings → Cookies and site permissions
2. Configure cookie settings under “Cookies and data stored”
3. Block or allow specific sites

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Mobile Browsers

• iOS Safari: Settings → Safari → Block Cookies
• Android Chrome: Chrome app → Settings → Site Settings → Cookies

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C. Clear Existing Cookies

To delete cookies already stored: Desktop browsers:

1. Open browser settings
2. Find “Clear browsing data” or “Privacy”
3. Select “Cookies and site data”
4. Choose time range (last hour, day, all time)
5. Click “Clear data” or “Delete”

Mobile browsers:

1. Open browser settings/privacy settings
2. Select “Clear browsing data”
3. Choose “Cookies”
4. Confirm deletion

Note: Clearing cookies will:

• Log you out of ZappWay
• Reset your preferences
• Require you to accept cookies again
• May affect functionality temporarily

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D. Opt Out of Google Analytics

Browser plugin:

1. Install Google Analytics Opt-out Browser Add-on
2. It prevents Google Analytics from tracking you on all websites
3. Works across Chrome, Firefox, Safari, Edge

Do Not Track (DNT):

• Enable DNT in your browser settings
• Note: Not all websites honor DNT signals

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E. Privacy Browser Extensions

Consider privacy-focused extensions:

• uBlock Origin: Blocks ads and trackers
• Privacy Badger: Learns and blocks trackers
• Ghostery: Shows and blocks trackers
• Cookie AutoDelete: Automatically deletes cookies

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7. Cookie Duration

Cookies are stored for different periods depending on their purpose:

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Session Cookies

Duration: Until you close your browser Purpose:

• Maintain login during your visit
• Remember temporary preferences
• Security tokens

Examples:

• session_id
• csrf_token

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Persistent Cookies

Duration: Varies from days to years Short-term (1-30 days):

• Performance metrics: 30 days
• Campaign tracking: 30 days
• Sidebar state: 30 days

Medium-term (1-6 months):

• Notification preferences: 6 months
• Analytics session: 90 days

Long-term (1-2 years):

• Cookie consent: 1 year
• Theme preference: 1 year
• Language preference: 1 year
• Analytics user ID: 2 years

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Regular Review and Cleanup

We regularly review cookies to:

• Remove unused or outdated cookies
• Minimize data collection
• Reduce storage duration where possible
• Comply with privacy regulations

Your cookie data is:

• Automatically deleted after expiry
• Cleared when you revoke consent
• Removed when you delete your account

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8. Changes to This Policy

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How We Update This Policy

We may update this Cookie Policy to reflect:

• Changes in cookies we use
• New features or technologies
• Legal or regulatory requirements
• User feedback and best practices

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Notification of Changes

For significant changes:

• We’ll update this page with the new policy
• Notification banner on the website
• Email to registered users (for major changes)
• Updated “Last modified” date at bottom of page

For minor changes:

• Update this page without additional notification
• Changes take effect immediately upon posting

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Your Acceptance

By continuing to use ZappWay after policy updates:

• You accept the updated Cookie Policy
• If you disagree, you can:
  • Disable non-essential cookies
  • Stop using our services
  • Contact us with concerns

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9. Contact Information

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Questions About Cookies

For questions, concerns, or requests regarding cookies: General Inquiries:

• Email: [email protected]
• Subject: “Cookie Policy Question”
• Response time: 2-3 business days

Privacy-Specific Inquiries:

• Email: [email protected]
• Subject: “Cookie Privacy Inquiry”
• Response time: 2-3 business days

Data Protection Officer:

• Email: [email protected]
• For: GDPR/LGPD cookie-related concerns

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Mailing Address

ZappWay
Avenida Brigadeiro Faria Lima, 1811, Esc 1120
Jardim Paulistano
São Paulo/SP
Brasil 🇧🇷
CEP 01452-001

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Related Policies

For more information about how we protect your privacy:

• Privacy Policy
• GDPR/LGPD Compliance
• Terms of Service
• Security Practices

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Quick Reference

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Cookie Categories Summary

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How to Manage Cookies

Accept all cookies:

• Click “Accept All” on cookie banner
• Best for full functionality and personalization

Reject non-essential cookies:

• Click “Reject Non-Essential” on cookie banner
• Only strictly necessary cookies will be used
• Some features may be limited

Customize cookies:

• Click “Customize” on cookie banner
• Choose which categories to allow
• Save your preferences

Delete cookies:

• Browser settings → Clear browsing data
• Select “Cookies and site data”
• Note: Will log you out and reset preferences

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Your Rights

Under GDPR and LGPD, you have the right to:

• ✅ Be informed about cookie usage
• ✅ Consent to non-essential cookies
• ✅ Withdraw consent at any time
• ✅ Access data collected via cookies
• ✅ Object to cookie usage
• ✅ Lodge a complaint with authorities

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Technical Information

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Cookie Format

Cookies typically contain:

• Name: Identifier for the cookie
• Value: Data stored in the cookie
• Domain: Website that set the cookie
• Path: URL path where cookie is valid
• Expiry: When the cookie expires
• Security flags: HttpOnly, Secure, SameSite

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Security Measures

We protect cookie data through:

• Secure flag: Cookies only sent over HTTPS
• HttpOnly flag: Prevents JavaScript access to prevent XSS
• SameSite attribute: Prevents CSRF attacks
• Encryption: Sensitive cookie values are encrypted
• Regular rotation: Session tokens regularly refreshed

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Compliance

This Cookie Policy complies with:

• GDPR (EU Regulation 2016/679)
• LGPD (Lei 13.709/2018 - Brazil)
• ePrivacy Directive (2002/58/EC)
• CCPA (California Consumer Privacy Act)
• PECR (UK Privacy and Electronic Communications Regulations)

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Last Updated: January 2025
Version: 2.0
Effective Date: January 1, 2025
Next Review: July 2025 Regulatory Compliance: GDPR, LGPD, ePrivacy Directive